When deciding what or how much of it to write, try to imagine going to buy a new car. You aren’t there to hear the full description of what a splendid car you are looking at. You just want the facts: gas mileage, price, and warranty. Use this as a guide for content. You want to deliver the point you are trying to make without losing your audience. Usually, if a visitor sees paragraphs on a site’s pages, they might scan the first, and either move to another page (meaning your content failed in delivering your meaning), or worse, leave the site altogether (the worst blunder of all). Visitors are showing a trend to no longer take the time to read lengthy explanations. They want it short and sweet.

To keep your content brief and to the point, use bullet points, powerful and relevant headings and keep the length of the text to a minimum. Describe who you are, what differentiates your business (from the perspective of how the client benefits), and why the visitor should choose your services (or purchase your product). Your content should intrigue, invite, educate and entertain the visitor, without boring them.

If the design of your site is the bait, content must be the hook. Content’s task is a bit more daunting than given credit for. The World Wide Web is a very competitive place. Make sure your hook is razor sharp.

Recently, the internet powerhouse we all know as Google, Inc released their very own assault in the “Browser Battle” phenomenon by the name of Google Chrome (BETA). A little hesitant to try it, or even ponder the thought of switching to anything other than the almighty Firefox, I gave it a shot. Right off the bat, the thumbnail view of your “most visited” or “favorite” sites makes for easy backtracking and navigation to the sites you love and don’t want to forget. Ever close out something you didn’t mean to? The problem is now solved with Chrome’s “Recently Closed Tabs”  – which again, allows for easy sorting and browsing amongst the dozens, sometimes hundreds of sites you visit on a daily basis.

“Crash control” to me, stands out as one of the more important features of Chrome,  being that with each tab of internet brain candy (or work, of course!) that somehow crashes, it does not affect the rest of the tabs within the browser. Think of it as “surfing assurance”. This is something that the last in line Internet Explorer version 1.0 through 8.0 has yet to accomplish and probably never will.

Along with technology comes the humor, as Google offers quite a good comic book explanation of Chrome and it’s offerings created by well-known comic book artist, Scott McCloud in a successful attempt to pass along a technological advancement without all the typical press-release lingo.

All around, it’s a good release and it can only get better from here… but until then, I will stick with what I know (Firefox) and keep a very close eye on this neat little bag of tricks Google calls Chrome. As always Google has come out with swords drawn. Beware.